Getting a free editorial in the newspaper is a great way to promote your business, but how do you go about it? Here’s something you probably don’t want to hear, but it’s true, so listen and listen good. Your business is boring, dull, uninteresting, dreary, dry, humdrum, “ho hum” It might be your “be all and end all”, your passion, your greatest pleasure and the…

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A website is a “shop front” on the internet and in today’s digital age is a vital component for any successful business. If you have a shop on the local High Street, it’s highly likely that potential customers can see from the name above the door and the window display, what it is you sell. You probably have even more information on display in…

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